I'm Darya Aliaksandrava, I graduated from a university with a degree in Psychology, and since that time have been enjoyed working in PR and Marketing industry.
My education as a Psychologist has been extremely useful and continues to help in my chosen industry, in planning, developing and running PR campaigns, in defining target customer profiles and understanding their needs and pain points, and in general in successfully attracting customers and making sales for different companies.
For the past 8+ years, I’ve developed a switchblade of media and communication skills to aid companies with providing of wide range of project management services from planning and setup, to launching, optimisation and analytics of various PR and Digital Marketing campaigns to help them to achieve best performance – flows of sales and clients, strong reputation and credibility, superior brand and market positioning.
Overall my passion and “raison d'être” is to create colorful, data-driven digital campaigns to help companies tell their story, connect with target audiences, and get results.
After an almost decade of working for agencies and as freelancer in PR and Marketing campaigns in role of project-manager and strategist, I decided to scratch by trying out the full-time remote working gig, fuelled by my desire to work from home in my pajamas all day and do my grocery shopping on a quiet Tuesday morning. Well, the PJ thing didn’t quite work out since Zoom camera meetings are now a thing :-), but that’s alright because my favourite part about remote-working and freelance life is that it gives me the flexibility to be present for my loved ones, my hobbies and enjoying of living.
